Jaguar is Creating Technology with Heart

If you’re familiar with Jaguar, then you already know ‘Technology with Heart’ is the theme of the brands inaugural Tech Fest. This is an event that explores the positive role that technology is playing in reshaping the automotive industry and beyond.

This free-to-enter festival was located at Central Saint Martins art, design and technology college in London. It went on from Friday, September 8th until Sunday, September 10th.

The event was full of innovative exhibits and interactive displays that demonstrate how technology is positively changing the world. The Jaguar E-type Concept Zero was one of the presentations shown. Enzo Ferrari acclaimed it as ‘The most beautiful car in the world.’ This concept combines breath-taking design with electric power for the first time.

One of the concepts that really stood out was the world’s first intelligent, connected and removable steering wheel. In fact, it happens to be the first voice-activated steering wheel that will be able to carry out hundreds of tasks.


As you can see Jaguar continues to raise the bar year after year. If you would like to learn more about the advanced technology systems in our new Jaguar models, then visit Byers Jaguar to explore your options. Our experts would be more than happy to walk you through these must-have features! We look forward to seeing you soon.

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